Action RPGFeatured · Google Play SEA
BLEACH: Soul Reaper
#1Play Store Indonesia
#2Play Store Thailand
◆ SEA UP · Scaling Mobile Growth in Southeast Asia
Your Strategic Gateway to Southeast Asia's Core Gaming Markets
Launch and grow your mobile game across Indonesia, Thailand, Philippines, Malaysia, Vietnam, and Singapore — without standing up a full local team. Localization, payments, community, and operations, handled.
Supporting Publishing In
Indonesia
Thailand
Philippines
Malaysia
Vietnam
Singapore
The Opportunity
Southeast Asia is a high-growth mobile gaming market.
270M+
Active Gamers
Unified market across Indonesia, Thailand, Philippines, Malaysia, and Singapore
$7.5B+
Market Size
Projected regional mobile gaming revenue by 2026
90%+
Mobile-First
Mobile-dominant user base with rapid double-digit growth
The Problem
Expansion in SEA is operationally complex.
01
Regulatory Maze
Distinct compliance across 5 markets — Indonesia's PSE registration, Thailand's digital content ratings, Philippines gaming licenses, and more.
02
Payment Fragmentation
Local e-wallet giants — GoPay, TrueMoney, GCash — plus diverse carrier billing options across each territory replace traditional credit cards.
03
Cultural Nuances
5+ major languages and seasonal spend peaks — Songkran, Ramadan, Lunar New Year, and local festivals — drive engagement at very different times.
The Core Question
How do you scale in SEA without building a full local team?
01
Hiring across 5+ countries is expensive and slow.
02
Managing multiple vendors fragments execution.
03
Lack of local insight kills retention and monetization.
How We Help
You focus on the game. We handle the region.
Your Game
Focus on building
Improve and update your game. Stay in your zone of genius — design, content, live-ops creative.
⇄
SEA UP
Pre-launch & Post-launch
From cultural QA and localization to community, customer support, and operations across SEA.
PRE-LAUNCH
01
Cultural & Quality Check
We spot cultural risks before SEA players do — reviewing your early build for misunderstandings and crucial bugs that block play.
02
Game Localization
Your game feels native, not translated — localization, proofreading, and LQA by a team of actual gamers.
03
Local Payment Integration
Boost net revenue by plugging into local payment gateways — SEA players prefer them, and you cut platform fees by 50%+.
04
Competitor Analysis
Compete with the top similar games — we adapt their features, events, and performance benchmarks to your product.
POST-LAUNCH
01
Launch Data Analysis
Weekly or monthly performance reports across acquisition, retention, and monetization to keep your launch on track.
02
Community & Social
Native, curated community and social media management that keeps your players engaged across regional platforms.
03
Customer Service
Your players get special treatment — we handle every player issue with care, in local language, around the clock.
04
Game Operations
Overall game operations consultations — events, in-game promotions, and live-ops calendars tuned for SEA.
Past Achievements
Titles we've ranked at the top of SEA stores.
Role PlayingFeatured · Google Play SEA
Saint Seiya: Legend of Justice
#1Top Free RPG · Indonesia
#2Top Grossing RPG
Casual
Hamster Jump: Cake Tower!
#6Vietnam Play Store · Casual
#14Thailand Play Store · Casual
Other Projects
Other Projects We have Supported
Ash Echoes
Android · iOS · Windows
Scope
- Regional market insights
- Localization & positioning support
- Growth strategy for SEA audiences
- Publishing support & operational coordination
Impact
Strengthened the game's market presence in Southeast Asia through localized go-to-market execution and regional growth support.
Crazy Ones
Android · iOS
Scope
- Regional market analysis
- Product & LiveOps localization
- Community creation & management
Impact
Successfully launched the game across 3 major languages — English, Bahasa Indonesia, and Thai.
Knightcore: Sword of Kingdom
Android · iOS
Scope
- Localization within 5 weeks
- IAP adjustment
- Community building
Impact
Published the game within a tight timeline across SEA (excl. Vietnam) — reached Top 20 overall in the region.
About SEA UP
An extension of your team in Southeast Asia.
SEA UP provides publishing and growth support for PC and mobile games across Southeast Asia. Our team brings hands-on experience from launching, operating, and scaling games in the region's diverse markets.
Whether you're an indie studio exploring your first international launch or a global publisher expanding into Southeast Asia, we work as an extension of your team — offering local expertise, practical execution, and transparent collaboration.
What We Believe
- 01Great games thrive when developers are well supported.
- 02Strong communities create lasting success.
- 03Trust, integrity, and long-term partnerships matter.
- 04Sustainable growth is more valuable than short-term wins.
Book a Meeting
Pick a time that works for you.
Grab a 30-minute intro call with our team. We'll discuss your game, target SEA markets, and how SEA UP can plug into your launch plan.
Open in new tab →